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BRANDING and
WEB SERVICES
BRANDING
Graphics, Logo, Creative Services
Branding is all about perception. A solid branding strategy communicates a strong, consistent message about the value of your company. A strong brand helps you sell value and the intangibles that surround your products and service.
A strong brand can give signals that you want to build customer loyalty, not just sell a product. A strong branding campaign will also signal that you are serious about marketing and that you intend to be around for a while. A brand impresses your company's identity upon potential customers. It will not necessarily capture an instant sale but rather build a lasting impression of you and your products.
Branding builds NAME RECOGNITION. A brand will help you articulate your company's values and explain why you are competing in your market.
Every company has different needs. Branding may consist of the following:
• A Logo
• Tag Line or Promise
• Business Cards, Letterheads, Envelopes
• Website
• Blog
• Facebook Fan Page
WEB DEVELOPMENT
CMS, Web Design, Web Promos
A website is an interactive book or a brochure of your company. It will feature pages of what you want the end user to know, how to locate or contact you or make a quick purchase or to make better purchasing decisions. The website is served on a computer server that is pulled up when the internet requests your address or is among a listing of choices that pertains to words that have related keywords.
Content Management Systems (CMS) are complex websites that have a backend office that has a collection of procedures used to manage work flow. These procedures can be manual or computer-generated. For instance, if you have a retail store that has periodic sales you may have the CMS programmed to set the sale to be released on various products to promote on 01/25/09 - 01/27/09. Or daily, weekly, monthly banners in various locations.
A CMS can allow for a number of people to contribute to the stored data. It can control access to data based on their roles. User roles can be defined as to what information can be viewed or edited. Customers can have their own log-in information and be able to only see only what the admin has assigned in the back office. It is to aid in easy storage, search data retrieval, it can reduce repetitive information, and improve communication between users.
Web Promos is a web site that is only for a specific purpose. Maybe you want to promote a special event which you want to extend your theme. Or a contest. The ideas are endless. It can include a commercial, RSVP details, a link to a hotel or a fan page.
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MARKETING SERVICES
SOCIAL MARKETING
eBlasts, Facebook, Blogs, Blogging, YouTube
This is another form of brand awareness. A way to reach a target market that may be interested in your product and/or service. These outlets will allow consumer interaction.
Every company has different needs. It may consist of the following:
• Online Commercials
• Eblast sent to your database
• Eblast to presorted e-database
• Blogging on various media sites
• Pay Per Impression Ads
MEDIA BUYING
Radio, Billboards, Web Directory
At some point or another you will have to market or advertise your business and/or products. There are so many forms of advertising to do this. Depending on your expectations, budget and type of company will determine the best method of communication to your target. Either way we have established relationships to be able to represent you in media buys.
CREATIVE SERVICES
There is such a wide range of opportunities that we have been approached to do that anything is possible. Book cover and interior production, full color event programs, embossed invitations, unique dye cut invitations, coupon boxed packaging, vinyl tradeshow banners, brochures, movie trailers, sets for a haunted house in 5 car garage, magazine ads, billboards, corporate clothing, car wraps, signage, commercials, photo retouching, newsletters, event themed centerpieces and decór, offset print production, video editing and much more. |
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